Our product philosophy

At Trustmark, we’re always looking for ways to bring better solutions to our partners. By evaluating our successes and failures, and making it a point to never stop learning, we’ve made it our goal to give consumers what they want in our products. We do this by listening to them. As product innovators, our mission is to give our policyholders products that will help increase their well-being through greater financial security — and to give you, our broker partners, the leverage and consumer insight you need to offer valued solutions to your clients.

Change leads to innovation

When we revisited our critical illness (CI) product design, we asked: Why has CI stayed relatively unchanged since it was introduced to the market 30 years ago? And why are a third of CI claims in the industry getting denied?¹ We realized it was time to seriously think about what this product should look like for our policyholders today and in the future. Changing how CI insurance is designed would be necessary, but we knew change would lead us to an effective and innovative finished product.

After three years of market research, performed by an outside research firm, we developed a product designed directly from consumer feedback, giving policyholders a lifetime of benefits. Critical LifeEvents^SM is a revolutionary CI product and is like nothing else you’ll see in the market. Learn more.

¹Gen Re. U.S. Critical Illness Insurance Market Survey. 2013/2014.